Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Global Consumer Insights
Cultural Strategy
Documentary Production
The result was a comprehensive ethnographic documentary and presentation that gave teams in Beaverton a real, ground-level understanding of exactly who they were building for — not just a market segment, but real youth with dreams and aspirations.