Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Future Forecasting
Product Innovation
Sports & Lifestyle Marketing
As part of a core group of strategists, we surfaced regional trends across sports, culture, and performance product, then translated them into a future-signals framework that aligned design, marketing, and product teams around a shared 3–5 year roadmap.