Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Editorial Design
Innovation Strategy
B2B Marketing
Lead Generation
Anchored by the viral "AI Pope" story, the report tracked five technocultural shifts (from ambient interfaces to live commerce) and reframed each as a direct provocation for Nike the room could build from together. We brought the piece to life as a physical newspaper, scannable to a digital edition and a subscription funnel for an ongoing trend newsletter I wrote and managed, turning a one-day provocation into a running conversation with Nike.